DY Patil Online BBA in Marketing Management

Overview of DY Patil Online BBA in Marketing Management

The DPU-COL online BBA in Marketing Management will therefore be very ideal for any final-year student seeking to upgrade his or her knowledge in marketing, with the flexibility of studying online. In the course, they will learn key marketing principles on consumer behavior, market research, digital branding, and strategic marketing planning. This makes them more able to execute successful marketing campaigns and develop effective strategies. They get to interact with experienced faculty who will be of great use by giving them valuable insights and suggestions linked to professional growth. The interactive virtual classrooms and discussion forums of the program enhance engagement with peers and instructors. A rigorous curriculum helps instill in students proper insight into important business and marketing concepts, while the technological resources—the online platforms and digital tools which form part of the enriched learning environment—give an in-depth look at key ideas and principles. Furthermore, the course helps in career progression and networking in building up their careers towards professional goals. Ultimately, DPU-COL's Online BBA in Marketing Management puts flexibility, expert instruction, and strong support together into one package that places one on the path to success within the highly competitive field of marketing.

Key Highlights Of DY Patil Online BBA in Marketing Management

Exciting E-Learning Experience : Engaging and dynamic online learning environment awaits.
Live, Interactive Virtual Classrooms : Be a part of real-time classes with direct interaction with instructors.
Webinars by Industry Leaders : Listen to the most renowned professionals of the industry through webinars.
Faculty Interaction : Interact with esteemed faculty through live chats for personal guidance.
Group Discussions : Join the live chat to discuss with peers for better collaborative learning.
Structured Academic Sessions : Look for organized sessions online and weekly schedules that ensure consistent progress.

DY Patil Online BBA in Marketing Management Courses, Fees Structure, Syllabus and Eligibility

Program	Indian civilian	International students
Sem 1	₹ 25,000	$ 445
Sem 2	₹ 25,000	$ 444
Sem 3	₹ 20,000	$ 444
Sem 4	₹ 20,000	$ 444
Sem 5	₹ 15,100	$ 469
Sem 6	₹ 15,100	$ 544
Total Fees	₹ 1,20,200	$2,790

Eligibility

HSC (10+ 2) or its equivalent Exam with any stream and English as one of the subjects from a recognized Board.

Syllabus

Semester	Course Title
Semester 1	Fundamentals of Management
	Basics of Marketing
	Basics of Accounting
	Introduction to Economics
	Environmental Awareness and Disaster Management
	Business English
Semester 2	Organizational Behaviour
	Indian Economy
	Marketing Management
	Business Environment
	Indian Banking System
	Soft Skills - I
Semester 3	Human Resource Management
	Banking Operations
	Introduction to Psychology
	Research Methodology
	Business Law
	Soft Skills - II
Semester 4	Business
	Quantitative Techniques
	Basics of Financial Management
	Introduction to Digital Marketing
Semester 5	Sales Management
	Introduction to Production Management
	Business Ethics and Corporate Governance
	Marketing of Financial Services
	Introduction to SMEs
	Consumer Behaviour
Semester 6	Project Management
	Event Management
	Fundamentals of E-Commerce
	Advertising and Sales Promotion
	Retail Management
	Project Work

DY Patil Online BBA in Marketing Management Placements and Reviews

The Training and Placement Cell, at Dr. D.Y. Patil Vidyapeeth, Centre for Online Learning, is the bedrock of student success and works tirelessly to ensure world-class placement year after year. In 2024, our efforts crystallized in the form of 80% of our students successfully completing ESD trainings, internships, and gaining valuable certifications with the help of our associations with world-class trainers and industry experts. We have signed several MOUs with a good number of leading companies and ESD training academies, further enhancing the career prospects of our students. More than 300 leading companies have recruited from our pool of talent thus far, thereby extending more than 500 job offers with very competitive salary packages ranging from INR 5.5 to 20 LPA. Our commitment to our students doesn't end with graduation. The placement support continues to be given, backed by our strong alumni network, in order to keep close relations with major recruiters across India. We are deeply grateful to our recruiting partners for their continued trust and support. We invite all aspiring students to join this institute and confidently assert that our fully integrated training and placement services will keep them way ahead of others in this rapidly changing technological scenario. Key partners are

Antraweb Technologies Pvt. Ltd.
JSC Group
Omega Healthcare Management Services
MNC Courier and Logistics Company
Biitcode
Domnic Lewis Pvt Ltd