DY Patil Digital Marketing Certification Course
Overview of DY Patil Digital Marketing Certification Course
Dr. D. Y. Patil Vidyapeeth, Pune (DPU), grew under the guidance of its famous leadership, Dr. D. Y. Patil, into a prominent educational institution that first became famous for its medical education and research. Subsequent to attaining the status of a university in 2003 under Section 3 of the UGC Act, DPU has multiplied its offerings through 13 well-known schools across sectors as divergent as healthcare, biotechnology, and management, with a student population touching 100,000 worldwide. One of the learning pits included in the academic portfolio of DPU was the Centre for Online Learning, which aimed at the provision of quality education through innovative online pedagogies. In the course of DPU-COL, students will gain in-depth exposure to online marketing strategies and social media tools using the digital platforms. The practical skills that this program offers to the students will help them succeed in this fast-evolving digital landscape and empower them to either start ventures or grow in their respective careers, being accredited by some of the most reputed bodies such as NAAC, AICTE, and UGC.
Key Course Highlights of Digital Marketing
- Strategic Understanding : Get an all-inclusive insight into digital marketing strategies and how to apply them efficiently.
- Benefits & Limitations : Be equipped with the benefits and challenges concerning digital marketing, thereby making you capable of making a decision concerning digital marketing.
- Best Practices & Tools : Learn best practices, key tools, and technologies to help you succeed in digital marketing.
- Master the Art of Social Media : Understand how to use social media platforms for effective branding and sales.
- Integrated Marketing : Learn to integrate digital marketing strategies with traditional offline marketing approaches.
- Budget Planning : Acquire the skills to plan and manage a digital marketing budget effectively.
- Metrics & Reporting : Learn to manage, track key performance metrics of digital marketing campaigns.
- Future-Ready : Explore emerging trends in digital marketing and get ready for future advancements.
- Course Modules : Engage in extensive courses on Digital Marketing, SEO, Integrated Marketing Communication, Social Media Marketing, and the Emerging Trends in IT.
DY Patil Digital Marketing Certification Courses, Eligibility Syllabus and Fees Structure
| Program Title | Total Credits | Total Course | Total Marks |
|---|---|---|---|
| Certificate Program in Digital Marketing (6 Months) | 20 | 5 | 500 |
Eligibility
Program Structure
| Course Title | Marks (Formative Assessment) | Marks (Summative Assessment) | Total Marks |
|---|---|---|---|
| Introduction to Digital Marketing | 30 | 70 | 100 |
| Search Engine Optimization | 30 | 70 | 100 |
| Integrated Marketing Communication | 30 | 70 | 100 |
| Social Media Marketing | 30 | 70 | 100 |
| Emerging Trends in Information Technology | 30 | 70 | 100 |
Fees Structure
| Student Category | Scholarship | Total Fee |
|---|---|---|
| Indian – Civilian | NA | ₹ 28,000 |
| Indian Defence / Differently Abled | Tuition Fee (5% Scholarship) | ₹ 26,750 |
| DPU Staff / Alumni | Tuition Fee (15% Scholarship) | ₹ 24,250 |
| International Students | NA | $ 625 |
Certificate Programme in Hospital & Health Care Management (HAHM) Fees
| Student Category | Scholarship | Total Fee |
|---|---|---|
| Indian – Civilian | NA | ₹ 28,000 |
| Indian Defence / Differently Abled | Tuition Fee (5% Scholarship) | ₹ 26,750 |
| DPU Staff / Alumni | Tuition Fee (15% Scholarship) | ₹ 24,250 |
| International Students | NA | $ 625 |
DY Patil Digital Marketing Certification Course Placement & Review
Through a number of partnerships with premier trainers and companies, the Placement Cell of Dr. D.Y. Patil Vidyapeeth, Centre for Online Learning, works tirelessly toward the holistic development of outstanding talent and achievement of quality outcomes. During 2024, 80% of students completed ESD Training, internships, and certification programs. More than 300 companies recruited our students; received more than 500 job offers from INR 5.5 to 20 LPA. We have a close network of recruiters all over India, and we keep offering placement services even after graduation. We sincerely thank all our partners for their continuous cooperation.
- Bajaj Capital
- LIVEHealth
- Fab India
- Bandhan Bank
- Jaro Education
- Global Logistics Solutions
- Bestla Group
- HDFC Bank
- ITC
- Butterfly Edufields Pvt. Ltd.
- Fleet Ocean Maritime Academy
- Path Finder
- Byju's Learning
Job after DY Patil Digital Marketing Certification Course
- Business Development Executive
- Facility and Logistics Incharge
- Executive /Senior Executive Talent Acquisition
- Logistics Supervisor
- Senior HR Executive
- Compensation and Benefit Manager